Don's Apparel Is a screen-printing workshop. Based in Saudi Arabia, their goal is to make an impact on the fashion scene by raising the bar for clothing quality and sustainability in the market.
Since June 2024, I've been in charge of Don's Apparel's social media. Ever since then, Don's Apparel witnessed an exponential growth in both their community's and clients base, and gathered attention from social media with viral videos reaching over 5 Million views.
STATISTICS
STATISTICS (As of May 2024):
-Instagram followers: 750
-TikTok Followers: 1,200
-Average views per Instagram reel: 2,000 - 8,000
-Average views per TikTok video: 1,000 - 14,000
-Highest view count (Instagram): 8,000
-Highest view count (TikTok): 280,000
Statistics (As of March 2025):
-Instagram Followers: 12,400
-TikTok Followers: 22,000
-Average views per Instagram reel: 30,000 - 250,000
-Average views per TikTok video: 60,000 - 400,000
-Highest view count (Instagram): 2,200,000
-Highest view count (TikTok): 4,900,000
HOW DID THIS HAPPEN?
The change happened when I started introducing different series' to Don's Apparel's social media pages, which turned them from a bunch of non-relatable reels that showcase prints with little engagement, to a page that keeps the viewer engaged with a diversity of intriguing categories, ranging from educational, to experimental, to comedic, to a series that showcases their previous works with clients, below are the most prominent:
1-WILL IT PRINT?
Our most anticipated series, "Will it print?" is an experimental series, each episode experiments with unusual screen-printing materials instead of using traditional ink, materials such as: Coffee, bleach, engine oil, etc.
This series involves the community in the process, by giving us material suggestions in the comments, and we choose the most requested one.
Episode 1 - Screen printing with bleach
(492,200 views across Instagram and TikTok!)
Episode 2 - Screen printing with Coffee
(1,424,000 views across Instagram and TikTok!)
Episode 3 - Screen printing with Engine oil (Collab with Bahiwrx)
(1,494,000 views across Instagram and TikTOk!)
Episode 4 - Screen printing with "blood"
(772,800 views across Instagram and TikTok!)
2-Screen printing on people
This series explores a completely new concept: Instead of printing on a press machine, what if we print directly on people's clothes - while they're wearing them?!?
Episode 1 - National Day Special 1 - Our most viewed video!
(7,000,000 views across Instagram and TikTok!)
Episode 2 - National Day Special 2 - Our second most viewed video!
(4,800,000 views across Instagram and TikTok!)
Episode 3 - National day special 3
(827,000 views across iNSTAGRAM AND tIKtOK!)
Episode 4 - Mc Cmty (Basit collab)
(1,189,000 views across Instagram and TikTok!)
Episode 5 - Mc Cmty special (Palate collab)
Episode 6 - Mc Cmty Special (The community)
3-Story of a brand
A series where we interview and highlight the most prominent brands we've worked with.
Episode 1 - Fearlife
Episode 2 - OutOf10
Episode 3 - Gluco Gang
4-Don's 101
A step-by-step educational series with the sole purpose of teaching people all about screenprinting. From the color separation process, all the way to the curing process. Don's 101 aims to spread the culture of screenprinting in the Saudi scene by revealing what happens behind curtains.
Episode 1 - Color separation
Episode 2 - Emulsion
Episode 3 - Screens
Episode 4 - Burning screens
Episode 5 - Registration
5-Don's Work
A series where we showcase our prints for previous clients in a dramatic & elegant style. The main goal of "Don's Work" is to build a portfolio that potential clients can view, and builds their expectations of high-quality, locally-printed apparel when working with us.
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